Your website should help turn interest into enquiries, bookings and sales. OS Insights helps you spot what's getting in the way , through expert reviews and feedback from real customers.
People may be visiting your site without taking the next step. Sometimes the reasons are small, easily missed details , and sometimes they're bigger problems in the customer experience.
Identify possible reasons visitors hesitate before contacting you, booking or buying.
Get an independent expert perspective instead of relying on assumptions or internal opinions.
Get clear, prioritised recommendations that your business or web developer can act on.
Choose a fixed-price expert website review or research with real people. Every project starts with a free, no-obligation 30-minute discovery call.
Understand what's making it harder for visitors to enquire, book or buy.
See where your target customers struggle with your website or prototype.
Understand customer needs, motivations and barriers before making bigger decisions.
Website Review is a fixed £295 for the stated scope. Timescales are estimates. Third-party costs and VAT, if applicable, will be clarified in your quote.
Extend the fixed-price expert review only where you need more depth. The first two add-ons below are exclusive to Website Review.
Website Review only. Assess up to 3 extra pages or one short journey beyond the standard five pages.
Website Review only. A detailed expert assessment of one enquiry, booking or checkout journey.
Annotated low-to-mid-fidelity wireframes for your homepage and one other page, covering content hierarchy, navigation, CTAs and desktop/mobile considerations. Includes a PDF handover, one minor revision round and 30-minute walkthrough.
Additional blueprint page: +£150.
We design and build effective surveys in your own survey account. You choose how to share the link, collect the responses and manage your customer data. When you're ready, you can commission us to analyse the results.
A focused questionnaire for a single customer feedback or business question.
A more detailed questionnaire exploring multiple needs, experiences or decisions.
After you've collected responses, securely share an appropriately prepared CSV or Excel export. We'll identify key patterns, create charts and provide a concise report with actionable recommendations.
£195 · Essentials analysis (up to 10 questions / 150 responses)
£395 · Plus analysis (up to 25 questions / 300 responses)
Custom quote · Complex datasets, detailed segmentation or extensive open-text coding
Your business owns the survey platform, link, distribution and responses. We can recommend Google Forms or Tally and build using authorised access to your account. Survey platform charges, if any, are yours. No response count or representativeness is guaranteed. Analysis assumes structured data; share anonymised responses wherever possible.
You'll know what we're looking at, what you'll receive and what it will cost before the project begins.
Talk through your website, goals and challenges with no commitment or obligation.
Choose a package and confirm the deliverables, timescale and total cost before committing.
We explore your challenges in detail, talk through the research strategy and carry out the agreed review or testing.
You'll receive a clear report and recommendations you can put into action.
OS Insights is an independent user research service helping small businesses better understand their customers and improve the experiences they offer online.
Built on professional user and market research experience, the approach is simple: listen carefully, look for evidence and turn what we learn into useful, realistic recommendations.
Whether you need a fresh expert perspective or direct feedback from customers, you'll get practical advice in plain English.
Better customer experiences start with understanding what people need, what they expect and what gets in their way.
Not necessarily. Many recommendations can be implemented as focused changes to content, navigation, trust signals or calls to action. We'll distinguish smaller improvements from larger opportunities.
No. Review is an expert assessment based on usability and user experience principles. Test and Understand include research with real participants.
Website Review is a fixed £295 for a defined five-page expert assessment. Website Testing and Customer Insights start at £895 and £1,795 because the target audience, recruitment difficulty, participant incentives and research requirements vary. We agree the full price upfront; recruitment and incentives are quoted separately.
We spend 30 minutes discussing your business, website and challenges. You can ask questions and explore which package may suit you. There is no obligation. Detailed investigation and recommendations happen after you book.
OS Insights focuses on research and recommendations, rather than website development. The report is designed to help you or your existing designer/developer make informed improvements.
We'll agree the target audience and recruitment approach together. The cost depends on how specific the audience is and how difficult it is to reach. Recruitment and participant incentives are quoted separately, and you approve the total before work starts.
No. We design and build the questionnaire within your business's own survey account. You manage the link, distribution and responses. If you commission analysis, you can securely send us an appropriately prepared export after collection ends.
Yes. Survey analysis is optional and priced separately, starting at £195 for a short survey with up to 150 responses. More complex data or advanced analysis may require a tailored quote.
Tell us a little about your business and the problem you're trying to solve. We'll discuss your goals, answer questions and suggest the right next step. You do not need to choose a package before getting in touch.
No pressure, no obligation.
Just an initial conversation about your website.